My goal for this project was to develop the complete branding for an event or convention. The deliverables for this project include an original logo, an informational brochure, multiple advertisements for the convention/event and merchandise for the attendees.
Introduction :
Hypermasculinity is a term for the exaggeration of male stereotypical behavior, such as an emphasis on physical strength, aggression, and sexuality.In today’s society, majority of social political and even economic problems stem from men who are ignorant to the topic of hypermasculinity. This convention will be a 3 day convention where young men (ages 15-20) will stay at the venue and interact with one another through conversation, activities and their social platforms. Depending on age, attendees will be paired with either a mentor or a mentee for the duration of the convention.Goals: Educate young men on hypermasculinity and how to maneuver in a world full of “influences”, build personal identity and growth within attendees, eliminating toxicity in your life (in all aspects).
Description :
Mentor/Mentee Style Programming to showcase what it is like to experience hypermasculinity in the world. Through real life situations that can be experienced through icebreakers and personal building workshops, attendees will leave with a perfect grasp on the subject matter and effective ways to navigate in a world of hypermasculinity.
Research :
Hypermasculinity is a psychological term for the exaggeration of male stereotypical behavior, such as an emphasis on physical strength, aggression, and sexuality.
Discussion Topics :
Toxic Behavior/Living
Personal Growth (Maturity/Professionalism)
Violence Prevention
Educational
Public Service and Public Justice
Bullying
Inclusive Work Environments
Suicide
Violence
Substance Abuse
Incarceration
